Creativity 2012 – Cosworth

Cosworth makes things go further or make things go faster, and they have applied this thinking to how they run their business.
 
According to Tim Routsis CEO of Cosworth, 2012 should be all about doing things differently, reacting when others are too scared to move. Inspiring the next generation of employees with iconic projects and getting them involved.
 
“In today’s economic climate, it may feel like we have one foot in a bucket of boiling water, and another in a bucket of ice, but overall it feels ok”, said Routsis.
 
“A vast amount of people are being very conservative with their thinking and their money, and only a small number of people are going the other way. We should be seizing the day, and making our profits before others move.”
 
Cosworth is embracing change and learning along the way. In order to inspire creativity it has created an environment where individuals are allowed to try new ideas and they are allowed to fail.
 
In order to motivate the next generation of engineers it has changed the focus of their projects. “Do we really need a 1000pm car? No we don’t, but young engineers have a zest for life. They give it a go and come up with something that leaves us breathless”. Routsis thinks we need to give them iconic projects like Big Dog (a way of transporting heavy items into the battlefield).
 
Cosworth has learnt that the younger the demographic the more likely they are to think the unthinkable. It is encouraging people to be as creative and lateral thinking as possible and it is this approach Routsis feels will keep his business successful in 2012.