Labs

Labs

Imagination experience labs

Imagination's blog for industry insight, innovation, inspiration and general life contemplation.

Supernovas 16 – 7 Imagi.nets

With a combination of age, wisdom, beauty and stamina we set off nervously to Camden town. Upon arrival we were told there were NO netball fixtures for the evening… in a blind panic the iPhones came out in attempt to locate the correct court, only to discover it was a 20 minute walk away at Mornington Crescent.
 

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Shell Eco-marathon day two - the Graffiti Wall

Visitors to The Lab at Shell Eco-marathon Europe 2012 are able to share drawings of their experience of this year's event at The Ahoy in Rotterdam.

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Shell Eco-marathon day one - the Zorbs draw a crowd

The biggest crowd puller on day one were these three Zorbs, connected together to become the energy generator. Visitors climb inside to generate as much energy as possible while racing against their friends, if you are fast enough you could even create enough power to boil a kettle.

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Behind of the scenes of the Ford B-MAX Challenge

The incredible Ford B-MAX challenge is now up and running and the first football fans have had the opportunity to measure their ball kicking speed with the help of the Hawk-Eye technology.

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Shell Eco-marathon comes to life

Imagination takes you through the set-up of the exciting new Shell Eco-marathon experience in Rotterdam.

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A time for real heroes...

 
Never mind events in Manchester at the weekend. That was an hors d’oeuvre; mere finger food ahead of the main course… a top-of-the-table tussle for the ages between FC Imagination and FC Cartils in the Top Corner League.
 

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Facebook award for "Community Seeds"

 
Imagination has been awarded a Facebook studio award for our Community Seeds charity programme.
 

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Tribute to Carroll Shelby

We at Imagination were saddened to learn recently of the death of American automotive designer and racing driver, Carroll Shelby. He was best known for his work with AC Motors-based vehicles and later his Mustang-based cars for Ford.

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Brands for Life - Heinz

I challenge you to imagine a bacon sandwich without at least the option of ketchup. Even though I stopped eating bacon years ago, when I dream of a bacon sandwich it always includes tomato ketchup. In fact, my love affair with ketchup has been so extreme that at university I would frequently eat ketchup sandwiches. And which ketchup to choose when you are a cash strapped student? There really only is one option and price doesn’t come into it - Heinz.

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Launching the Ford B-MAX Challenge

 
Ahead of the Champions League final between Chelsea and Bayern in Munich, staff from Imagination and Hawk-Eye put their exciting new kicking game through its paces at Sony HQ in Basingstoke. Next stop is the Olympiapark festival, which starts on 16 May, giving football fans the chance to kick their way to final tickets in the Ford B-Max Challenge. Ladies and gentlemen, you have my (paltry) 76 kilometres per hour to beat. Let the games commence...
 

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